SRA to give NT tourism marketing an intimate touch

SRA is excited to be one of only eight local agencies in the Northern Territory to be awarded a place on the new 3 year, $24 million panel contract for domestic creative and media services for the Territory’s tourism marketing.

Our Darwin office is filled with passionate locals who are involved in their community. Being part of this panel will give them the opportunity to work on projects that are not only in the interest of their state, but will potentially showcase the Northern Territory to the rest of the world.

“This new approach is exciting to be involved in. It will give tourism marketing for the Territory a very personal and realistic touch as the local agencies will be able to represent our state on a more intimate level,” SRA Regional Manager, Camille Fong Lim said.

In a recent press release from the Northern Territory Newsroom, Chief Minister of the Northern Territory and Minister for Tourism, Adam Giles highlighted the aim of this new approach as being to grow local capability and capacity while providing Territory businesses with a slice of our tourism marketing budget.

“Territory creative agencies have a big role to play in telling the Territory’s tourism story on the local, national and regional stage,” Mr Giles said.

The new panel of agencies will provide services in the areas of media, creative, photography, filming, editing, audio and digital services across all levels of tourism marketing.

Link to the official NT Government Press Release