Our Story

You cannot engineer trust. Trust is the outcome of keeping a promise. Trust is simple – but powerful.

We believe software and technology isn’t about ‘disruption’, it is a quest for freedom. Free yourself and your organisation from the status quo. Don’t waste time and resources. Watch your team build and grow the future of your business – empowered by your loyal technology partner, SRA.

SRA was founded thirty years ago by Steve Rowe (as Steve Rowe & Associates) to respond quickly and effectively to client needs. We add value and guarantee outcomes, rather than tout buzz words and force square pegs into round holes. To this day, we stay loyal to this founding tradition.

At SRA, our values are integral to how we work with our clients and team. We are:

Customer Focussed
We immerse ourselves in good customer outcomes. When our customers succeed, we succeed.

Self Demanding
We hold ourselves, each other and our outputs to a high standard. We strive for consistent excellence.

Genuine
We act with purpose and integrity, and a healthy dose of passion.

Practical
We balance complexity and flexibility to deliver practical outcomes.

Curious
We ask why, seek to simplify and innovate, embrace change, and measure risks.

Engaged
We make positive contributions to our community and our environment. We are aware, and inclusive.

Selfless
We act selflessly, supporting each other to deliver superior outcomes. We take ownership.