SRA Announces Leadership Change, Names New CEO

30th Sep, 2022

SRA Announces Leadership Change, Names New CEO

Adelaide, South Australia – Major Software Services firm SRA Information Technology (SRA) has announced a significant change in its executive leadership. Founder Steven Rowe is passing the role of Chief Executive Officer to Tim Chopping, who has until recently served as the firm’s Executive Manager for Sales, Marketing and People. Rowe will remain Chairman of the firm and assume a Founder in Residence position within the SRA Labs startup incubator.

“As we mark the 30th anniversary of SRA, including a branding refresh, we have another milestone in the company’s history to acknowledge today,” says Rowe. “Tim’s combination of experience, knowledge and drive makes him the ideal fit to lead us into its next chapter as CEO. He operates with a high-performance and inclusive methodology, flowing through in his leadership style as he leads our 3-year strategic growth plan. As I focus on my role as Chairman, my priorities will primarily shift to supporting and guiding emerging technology entrepreneurs and organisational governance.”

Tim Chopping joined SRA in 2014 as a sales veteran with 15 years of experience in the software and services field, having led sales teams internationally. During his time at SRA, Tim has built a professional sales and marketing capability and launched the highly successful SRA People offering nationally. The company has more than doubled in size in this time. Tim was peer-elected as chair of the SA/NT Council of the Australian Information Industry Association (AIIA) and mentors many startup founders, specifically championing diversity & inclusion.

“It has been an absolute privilege to work alongside Steve and the entire SRA family,” says Chopping. “SRA has an amazing market opportunity, and we are just scratching the surface of what’s possible. I am honoured to lead such a dedicated group of people as we continue our focus, passion, and dedication to achieving outcomes for clients and staff.”

With a commitment to guaranteeing client outcomes and delivering with trust when providing software project services, ICT personnel and digital product development, SRA is also marking 30 years since its launch in May 1992. SRA has become a leading full-service software firm nationally with offices across Australia, nearly 200 staff, and many open career opportunities.


About SRA

SRA is a leading national software services and digital product company. SRA works with enterprise corporate and government clients as their trusted software capability partner.
SRA Projects: Entire Software Lifecycle Services: Advisory, Definition, Design, Development, Hosting, Support and Roadmap Management.
SRA People: Deploying exception ICT professionals to clients and augmenting their delivery teams, capacity, and capability.
SRA Products: Innovation Incubator supporting and guiding technology entrepreneurs and innovation projects towards success.